Meta ads
Fafabiotic Strategy
Client
Fafabiotic
Duration
April-August 2026
Category
Meta ads
About the project
Fafabiotic Meta Ads & Funnel Strategy
As a new skincare brand introducing a unique probiotic approach to the market, Fafabiotic needed more than product-focused ads. The audience first needed to understand the brand, the science behind its products, and why its approach was different.
Our strategy focused heavily on audience education and trust-building, using Meta Ads to introduce key skincare concepts and move potential customers through a longer consideration journey.
Results
We went from 20 leads in May to 118 leads/month in June.
July we got the best month with 492 leads with cost per lead only 1.1$/lead.
In August we received 452 leads with cost per lead only 1$/lead.
What We Did
We developed the Meta Ads strategy, creative concepts, video editing and image ads, while also building educational lead-generation magnets including a free skincare guide, interactive quiz, and automated email funnel.
Rather than relying on ads to do all the selling, we created multiple touchpoints that helped educate, nurture, and familiarize the audience with a new brand over time and then started having sales from this funnel.